Virtual Mess

Last week, I sat in on a very worthwhile virtual conference offered by the folks at Vocus called “Social Media: So What?” Each presenter rocked out. That is, until David Brody from North Social basically pressed play on a recorded presentation named “Without a Strong Brand, You Ain’t Got Jack S…ocial!” Creative title, solid content, awesome slides, but the delivery sounded more like a book on tape than an engaging, authentic presentation. The live Twitter stream (“backchannel”) blew up immediately, calling him out for not practicing what he preached throughout his slides. He wasn’t present on Twitter either – even after the presentation – as not one critical tweet was responded to. I breathed a sigh of relief when he finally came on live for some Q&A – I felt so privileged he could spend 15 minutes with us.