Archive for 2011|Yearly archive page

Never Eat Alone

In Uncategorized on June 17, 2011 at 12:32 pm

As most bloggers do, I’ve fallen behind on posting to this site. In my defense, there’s been a lot going on. I got engaged a few weeks ago, then left for back-to-back trips to Boca Grande, FL and then Munich, Germany. So, yes, I basically got down on a knee and then said “Peace!” Anyway, it was the second trip that got me thinking about a social flop you just have to be clued into. I’m not sure if it’s the culture in Munich, in Germany or just at my parent company there, but it’s powerful stuff. They never eat alone. Read the rest of this entry »


Distracting Tweets

In Uncategorized on May 16, 2011 at 1:57 pm

This past weekend, I was fortunate enough to attend a marquee social media conference called Mashable Connect. For those who may not know, Mashable is the leading “resource and guide for all things web,” and they created the Connect event to bring digital leaders together to share the latest trends, technologies and best practices. The opening keynote speech was given by Mashable’s accomplished CEO, Pete Cashmore, who created the web site from a WordPress blog just six short years ago. Unfortunately, his delivery was semi-hijacked by the audience, as a stream of mostly irrelevant tweets distracted Pete as well as the audience’s focus on his message. Read the rest of this entry »

Misspelling – on purpose?

In Uncategorized on May 1, 2011 at 7:30 pm

I received an email the other day with the image below, and I’ve debated whether the spelling mistake is on purpose or not. What do you think? Read the rest of this entry »

Flops When Flying

In Uncategorized on April 22, 2011 at 12:48 pm

I just got back from an amazing trip to the Dominican Republic – which explains the lull in blog posts. You can probably imagine how much flying we had to do to arrive in DR and get back home in one piece. While American Airlines got everything wrong – rescheduled flight, multiple delays, lost baggage, etc. – the weather and resort were just too beautiful to be upset about anything. And this post isn’t even about the airlines’ terrible mistakes. It’s about all of the passengers and how awkward their behavior is when flying. I’m not even sure which is more awkward – people on a plane or people on an elevator. Read on and make your own decision. Read the rest of this entry »

Going Up? Elevator Flops

In Uncategorized on April 5, 2011 at 8:18 pm

Let’s face it, there is nothing elevating about an elevator.

Whether it’s boarding one, getting off one, or maybe even missing one, the elevator ride can be flat-out awkward. It’s as if the moment we hear an elevator “ding,” we become socially inept.  We fidget and become clumsy.  We’re unable to speak and are rude without intention. Read the rest of this entry »

Stock Photo FLOP

In Uncategorized on April 1, 2011 at 12:50 pm

Pictures are everywhere. The latest Facebook stats show that users upload an average of 100 million photos EACH day. Lots of trends point to this number rising even higher, but this post isn’t about that. It’s about using the right photos to represent your brand or campaign. I’ll show you a quick example of what to avoid. Read the rest of this entry »

Virtual Mess

In Uncategorized on March 22, 2011 at 11:48 pm

Last week, I sat in on a very worthwhile virtual conference offered by the folks at Vocus called “Social Media: So What?” Each presenter rocked out. That is, until David Brody from North Social basically pressed play on a recorded presentation named “Without a Strong Brand, You Ain’t Got Jack S…ocial!” Creative title, solid content, awesome slides, but the delivery sounded more like a book on tape than an engaging, authentic presentation. The live Twitter stream (“backchannel”) blew up immediately, calling him out for not practicing what he preached throughout his slides. He wasn’t present on Twitter either – even after the presentation – as not one critical tweet was responded to. I breathed a sigh of relief when he finally came on live for some Q&A – I felt so privileged he could spend 15 minutes with us. Read the rest of this entry »

Chrysler Auto Flop

In Uncategorized on March 13, 2011 at 10:49 pm

You may or may not have seen Chrysler’s f-bomb on Twitter a couple of days ago – this, on the heels of major success with their Super Bowl commercial (#2 according to AdWeek). Many, including Chrysler, immediately concluded the account was hi-jacked, but it was actually just a slip. The company proceeded to “handle” the situation by deleting the tweet (“I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to f**king drive”) and eventually firing the person who umm misfired. In this case, the social flop rests on the company and NOT (so much) the employee. I’ll tell you why. Read the rest of this entry »

Photo (fl)opp

In Uncategorized on March 8, 2011 at 1:42 pm

You may have heard that over 100 million photos are shared on Facebook EACH day. Considering the one-stop social shop has never really offered its users a stellar experience with photos, this is an amazing stat. As more people join – 8 every second in 2010 – and photo uploading/editing/tagging/viewing becomes more advanced and user-friendly, that number will multiply in no time. In spite of these growing numbers, Facebook photos still cause major headaches – various unwritten rules apparently need to be written down. Read the rest of this entry »

flip Flop

In Uncategorized on February 27, 2011 at 6:46 pm

It’s been so interesting to witness the hyper-adoption of flip video cameras. Why? Because it’s not new technology – it’s just bundled differently. And flip came along at the perfect time, as people are no longer passive or isolated consumers of content – they’re also creating it in the midst of connected communities. However, this transition requires a learning curve – one that is steeper for some people and organizations. Read the rest of this entry »