Archive for February, 2011|Monthly archive page

flip Flop

In Uncategorized on February 27, 2011 at 6:46 pm

It’s been so interesting to witness the hyper-adoption of flip video cameras. Why? Because it’s not new technology – it’s just bundled differently. And flip came along at the perfect time, as people are no longer passive or isolated consumers of content – they’re also creating it in the midst of connected communities. However, this transition requires a learning curve – one that is steeper for some people and organizations. Read the rest of this entry »


Facebook Flops (Part 2)

In Uncategorized on February 21, 2011 at 10:38 pm

You know what they say – there’s more where that came from. Following up on my last post about people and organizations using The Social Network in awkward ways, here’s the latest installment of behavior that doesn’t fly.

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Facebook Flops (Part 1)

In Uncategorized on February 17, 2011 at 8:52 pm

I bet you thought this day would never come – for someone who spends most of his life on Facebook (not all vicariously), I should certainly have some examples of people and companies using the social network in unreasonably awkward ways. In fact, I do. Too many for just one post, so you’ll have to stay tuned. Almost all of the gaffes are because people forget that suitable offline behavior should translate onto Facebook. I’ll entice with some of my biggest pet peeves. Read the rest of this entry »

People to People

In Uncategorized on February 15, 2011 at 9:49 pm

I  see it time and again. Companies who neglect the effect social media has – or should have – on all of the other ways they communicate with their customers. I don’t care if you are B2B or B2C – your organization is made up of people, and you’re serving people. Stop continuing to be so stodgy or self-promotional – customers are turned off by and see right through it. It’s such an opportune time for companies to take a fresh look at how consistently authentic and human they are with regard to ALL of the ways they communicate their message. Read the rest of this entry »

Say What?

In Uncategorized on February 2, 2011 at 7:19 pm

Don’t you just cringe when someone mispronounces or completely makes up a word? It’s kinda like they have a booger in their nose, and you wonder if you should give a heads up or let them continue to embarrass themselves. Read the rest of this entry »