Misspelling – on purpose?

In Uncategorized on May 1, 2011 at 7:30 pm

I received an email the other day with the image below, and I’ve debated whether the spelling mistake is on purpose or not. What do you think?

See the red circle to the left? – “mistakes” is (mistakenly) spelled “mistkaes.” Not only is this so eye-catching, it’s so ironic because the report is actually about communication mistakes AND it’s from Harvard!

Crazy. Looking at the context clues – like visiting the site to order the report – you’ll see that there’s nothing slapstick about it. Pretty clear that they flopped.

Your opinion?

Disclaimer: The views and opinions expressed herein do not necessarily represent those of my employer nor any other organization I am affiliated with. Also, please see the “About” page in case you are offended or even mildly irritated. Thanks!


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