Posts Tagged ‘social’

Virtual Mess

In Uncategorized on March 22, 2011 at 11:48 pm

Last week, I sat in on a very worthwhile virtual conference offered by the folks at Vocus called “Social Media: So What?” Each presenter rocked out. That is, until David Brody from North Social basically pressed play on a recorded presentation named “Without a Strong Brand, You Ain’t Got Jack S…ocial!” Creative title, solid content, awesome slides, but the delivery sounded more like a book on tape than an engaging, authentic presentation. The live Twitter stream (“backchannel”) blew up immediately, calling him out for not practicing what he preached throughout his slides. He wasn’t present on Twitter either – even after the presentation – as not one critical tweet was responded to. I breathed a sigh of relief when he finally came on live for some Q&A – I felt so privileged he could spend 15 minutes with us. Read the rest of this entry »


Chrysler Auto Flop

In Uncategorized on March 13, 2011 at 10:49 pm

You may or may not have seen Chrysler’s f-bomb on Twitter a couple of days ago – this, on the heels of major success with their Super Bowl commercial (#2 according to AdWeek). Many, including Chrysler, immediately concluded the account was hi-jacked, but it was actually just a slip. The company proceeded to “handle” the situation by deleting the tweet (“I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to f**king drive”) and eventually firing the person who umm misfired. In this case, the social flop rests on the company and NOT (so much) the employee. I’ll tell you why. Read the rest of this entry »