Posts Tagged ‘fire’

Chrysler Auto Flop

In Uncategorized on March 13, 2011 at 10:49 pm

You may or may not have seen Chrysler’s f-bomb on Twitter a couple of days ago – this, on the heels of major success with their Super Bowl commercial (#2 according to AdWeek). Many, including Chrysler, immediately concluded the account was hi-jacked, but it was actually just a slip. The company proceeded to “handle” the situation by deleting the tweet (“I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to f**king drive”) and eventually firing the person who umm misfired. In this case, the social flop rests on the company and NOT (so much) the employee. I’ll tell you why. Read the rest of this entry »