Dooley's

Facebook Flops (Part 2)

In Uncategorized on February 21, 2011 at 10:38 pm

You know what they say – there’s more where that came from. Following up on my last post about people and organizations using The Social Network in awkward ways, here’s the latest installment of behavior that doesn’t fly.

I Wanna Talk About Me

Well, sorry, but people don’t always want to listen. As in real-world conversation and relationship-building, the attention should not be noticeably lopsided. Instead, share interesting content that is contextually relevant for your audience. If you’re managing a Facebook page, you should already have a pretty good idea of what might excite or appeal. Then, it’s just a matter of creatively staying top of mind. And since it’s a two-way channel, respond to any replies you get – not just to continue to hear yourself talk, but to add value to the conversation.

Fan Count

This is not specific to Facebook – or really any other online platform. The only thing people enjoy more than being popular is finding ways to prove it. For Facebook page admins, fan count seems to be boasted most often. Unfortunately for them, this stat doesn’t indicate any level of engagement with followers. Anyone can attract a following by giving away a free iPad – especially if all they have to do is “like” you – err, press a button. Once the irrelevant sweepstake or contest is over, many brands realize the quick-hit attraction didn’t promise any loyalty (mass exodus, unlikes). What lingers is a fan base left wondering what value they’re getting from the attention they give you.

Inundated

Two quick points here. Be careful with how many times you post per day, especially if it’s the same link. Secondly, be sensitive to the fact that people may follow you via your multiple profiles and pages – department of redundancy department. Both clog up news feeds.

Mass Invitations

I’ll go through a little self-healing and admit that I created a list that includes all of my Facebook friends. It’s totally against all that I believe, but the alternative is just so time-consuming. Even though I’ve used it (the mass message) maybe once, apparently there are loads of other Facebookers using the same approach – I know because most of us are now completely apathetic toward Updates and Messages. Since the invitations or messages are not targeted, it’s made it so unlikely for anyone to respond to any invitations – see below for a perfect example.

Photo courtesy of http://www.un-marketing.com

Suggestions for Part 3?

Disclaimer: The views and opinions expressed herein do not necessarily represent those of my employer nor any other organization I am affiliated with. Also, please see the “About” page in case you are offended or even mildly irritated. Thanks!

lop

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